The latest report from global technology research and consulting company Technavio shows that the global market size for household paper is expected to grow by $26.1 billion from 2022 to 2027, with a compound annual growth rate of 5.76%. Among them, the market growth in the Asia Pacific region will account for 40% of the overall global market growth. The stable growth of the population in the Asia Pacific region in the coming years will increase the demand for health products in the region. Changes in lifestyle and an increase in average income are also conducive to the growth of demand. During this prediction period, people’s attention to personal hygiene is increasing, and the acceleration of urbanization will also have a positive impact on the toilet paper market in the region.

One of the main driving factors for market growth is the increasing attention of developing economies to health and hygiene. Due to the mature markets in developed regions such as North America and Europe, developing countries have enormous growth potential in their markets. In recent years, many developing countries have experienced rapid economic development, increased urbanization levels, increased disposable income, and gradual changes in consumer purchasing behavior and habits in emerging economies in the Asia Pacific region. These factors have all driven the development of the tissue paper market in the next five years.