Recently, cimpress announced the creation of a new main brand vista for Vistaprint and its sister companies, and announced a new acquisition.

The group has acquired depositphotos and its DIY design platform crello with effect from October 1.

Highlighting business diversification, cimpress creates a new brand Vista

The novel coronavirus pneumonia, which is the founder and chief executive of Cimpress, said the new crown pneumonia epidemic forced the group to slow down the pace of the transformation plan. But now the group has returned to the right track and has “gained momentum” to achieve its goal of becoming an expert design and marketing partner for small world enterprises in the world. Robert Kean, Robert, has been a leader in the world’s small business. Keane has been the main driver of the world’s small business.

He said that extensive customer research shows that the word “printing” in Vistaprint “connects us closely with the printing business… So that today, even our most loyal customers cannot fully grasp the scope of services we can provide, not just famous films or marketing materials”.

“That’s why today we announced a shift from a single Vistaprint brand to a broader new architecture, which will enable us to grow far beyond printing and enter new markets,” he explained.

“But we will do this through a brand architecture that eliminates Vistaprint’s limitations while retaining and expanding Vistaprint’s existing popularity and loyalty.”

Keane said Vistaprint remained an iconic service in the vista brand family and the group would continue to invest in the printing industry.

He added: “we expect that our expansion of Vista’s overall value will help accelerate Vistaprint’s growth. We certainly hope Vistaprint will drive significant growth in shareholder value in the future.”

The company has also set up a special website for the new brand, vista com。

Cimpress’s sales in the new quarter are returning to pre epidemic levels

Cimpress announced its results for the first quarter of fiscal 2021 at the same time as the news release.

The novel coronavirus pneumonia reported that Vista sales amounted to $349 million 500 thousand, compared with $329 million 300 thousand a year ago, and $343 million 200 thousand before the 2020 new crown pneumonia epidemic. With the increase of advertising expenditure and operating expenses, Vista EBITDA decreased by $22.1 million to $68 million.

Its uploading and printing business is made up of PrintBrothers and Print. Its total sales increased by 18% to $1 billion 982 million, up 6% compared with that before COVID-19′s popularity. EBITDA increased by 40% to US $30.7 million.

National pen sales increased by 2% to $69.3 million, but decreased by 4% from 2020. The loss of the Department was slightly higher than $8 million.

All other business units of the group, including buildasign, printi and Chinese start-up YSD, had sales of $47.9 million and EBITDA of $4.9 million.

Growth and rise bring new challenges to cimpress business

Keane said that the current supply chain problems “bring challenges and opportunities to cimpress business”.

We cannot avoid rising input costs, and most of our businesses have experienced increases in production materials such as paper and printing plates, freight and more competitive labor market costs.

“This is an area of great concern to our team. We believe that scale based shared strategic capabilities and supplier relationships provide us with obvious advantages. Therefore, relatively speaking, even if the nominal cost is higher, we can do better than our competitors.” He said.

Keane said he was optimistic about the future of the group’s business.